Hi,
I dont use max, but I use MAya. And with my models from MAya I need to up the "diffuce colour" in the objects parts shader from 0 to 100%. So from black to 100 % of what my texture is.
But it depends on what software you use to produce the .obj. As I understand it, obj is common, but every software writes it just a little differently. And there are many softwares writing obj(s) slightly differently, so TG just treats them all the same.
But this may or may not be your problem, though it sounds like it is. See the image below. And click on the object in question in the node window until you get down to the internal nodes of the object, there with be a node for each separate part of your object, or just one if its a single part.