I tend to give the people a bit of sweat and a tan, as they're mostly outdoor people, but it might be too much sometimes. I also tried translucency and luminosity, but that's hard to control in different light circumstances, so as a default I keep it off. Thanks, René. May have another go at it, especially for close-ups.
Edit: with a bit of faked SSS, but it's hardly (or not at all) visible. Hat off for more light on lighter face.