I've been playing with this for a render I'm working on (see the grass surface in
this post), using a technique similar to Frank's (with a power fractal). However, I changed the power fractal to use green as the "high color" and yellow as the "low color" so that you get some tonal variation, not just variation in brightness. I would also suggest a smaller scale for the power fractal than in your last render--as much as 5x-10x smaller. Finally, I used another small-scale power fractal as a displacement map, which I think makes the effect considerably more convincing.