Interesting discussions going on here ;-)
Yes, the price was a hard but well-thought-out decision. As mentioned by JimB, it is mainly reasoned by the person-months you will save (and we positioned it in the price range of Maya, RenderMan etc). However, we will offer educational pricing for universities, but not (yet) student versions.
See it from the positive side: it does not cost $20K like other superb high-end software such as Massive (which actually is less unique than our app ;-)
Stay tuned on our website...
Regards,
Pascal