Bob, the .exe is the Ivy Gen'.
It needs no installing, just runs straight from the folder. Run the .exe, either import an object to grow on, or grow it on it's own.
A double click anywhere on the 3d screen creates the growth starting point, sliders at the right control growth parameters. Once your basic outline(blue lines) have been drawn, click 'birth'. This will show you the ivy object with textures/leaves as a 3d preview. You can control the size/probability of the leaves, thickness of trunk/branches in the 'birth' dialogues, too.
Hit 'export .obj and material' when you're satisfied.
*Note, you'll need to convert the texture maps to .jpg before using them in TG, the defaults are .png. You'll get some anomolies(white edges) if you use them straight out of the box.