You haven't done anything wrong, you just haven't finished the process. Firstly, you need to type a negative number into the displacment shader, currently you have '1', try a value of -50 for the time being (-50 means the displacment will be -50 meters). Secondly, your bitmap is 4x4 squares, and you've set the area that this image will cover as 1x1 meter, so each square at the moment is 25cm wide. So at the distance you have the camera, you aren't going to see anything. If you increase the size of the bitmap in the image map shader to say 100m by 100m, then you will see it. If not, then just move the y placement value up a bit more.