It is the future landing site of Curiosity, alias Mars Science Laboratory:
http://www.youtube.com/watch?v=9dMg2v_Kirc
Erwan
I would have made the animation longer. The camera moves too quickly through the terrain. Because the terrain work is so good, it needs to be shown off. :)
A slower camera will also enhance the scale of the image. The faster you move, the smaller the scale seems and the art seems less convincing as well.