Well, maybe I wasn't getting the memory configured correctly either. I just succeeded in doing the willow at the default settings. The obj is massive - after running it through PoseRay to give it normals, materials, etc, it's over 84 Mb.
It looks a hell of a lot better than the last attempt! It's remarkable how good you can get these things to look with a little judicious work on the material colors. My quaking aspen looks pretty good, if I do say so myself.