No image maps were harmed in the making of... All the surfaces are procedural and the even lighting in the shadows comes from an extra ambient occlusion lighting node to show some of the extra details (This would likely be left out of an animation to save render time). I would like to do an animation of the wall, but I am having a hell of a time creating a useable/interesting camera path. I really have nearly zero knowledge of film-making and should be reading up on ideas for interesting camera movements before I do much more. If you have any thoughts on camera movement or want to try making a camera path, let me know and I'll send you the files.