With the vague reply I would not have known what you meant. No worries though. It is a fad, mostly younger people by the looks of it. That is generally what the mentality of the young is like. Pop culture, the next trend, a new fad... Such things has it's positive and negative circumstances dependent on what the context is along with the cause and effect of the social and economic outcomes. I am certain there is a good degree of escapism there as well. It certainly is an interesting world we live in, no doubt.