The bloom simply works on pixels - it doesn't know anything about the shaders that created those pixels. Brightly lit objects will create bloom, reflections/highlights will create bloom, luminance will create bloom, bright clouds will create bloom etc. The sun creates bloom because it is rendered into the image as a very luminous object.
It won't be noticeable if the pixels aren't very bright, unless they cover a large enough area of the image that they add up to a lot of light. If you set luminance much higher you should see some bloom. A value of 1 isn't very bright.
Matt