This is all useful stuff.
I did go through the materials for each sub-mesh before exporting the structure as an obj; in Blender, the widget appears to treat each instance of, say, "basic white", as a new material when it encounters it in subsequent sub-meshes. With Blender it's good practice to re-use a material wherever practical; in future, for export purposes, I'll bear this experience in mind and propagate unique names that identify the sub-mesh they belong to.
And yes, if I had any other scene elements in the mother file, they would have been incorporated into the obj export, which I found out the hard way.
My dojo has a number of procedural wood materials, none of which were exported as anything but solid colors. Has anyone got any recommendations for a fractal that replicates wood grain?