They won't fail.
Simply because they have a lot of customers, of which quite a majority is totally uncritical towards the software they make.
E-on isn't really loved by their customers, but the admiration for their software sometimes is of biblical proportions

That in itself will make sure this investment in developing this software will pay off.
Quite a bunch will buy it and especially the Vue only versions will be quite succesful I think.
In the end this is all a total letdown:
1) No selling stuff, unless you're willing to share a 30% cut with them
2) Leafs are converted to billboards upon export -> E-on, some people use renderers which can handle leaf geometry, not all of us use Vue

3) Studio doesn't even all the creative options
4) Studio has options which should belong in Producer
5) Producer has options which should belong in Studio
6) It's unclear whether an annual fee needs to be paid to keep using PF, like with Vue's maintenance paths
7) The pricing structure itself barely competes with anything else
All in all so few incentives to buy this.
When do they learn that these kind of lame things in itself aren't an incentive to buy software, in general?
No wonder piracy is so thriving.
I had a bunch of hundreds dollars ready to be spend, guess I'm gonna use it for something else