A great example of this is Terragen using RTX cards and their RT cores for intersection calculation, etc, it will still be Matt's renderer doing the work, thus it's not RTX. The OptiX API is being used to calculate, not render anything. Those raw calculations would than be used by Terragen's renderer, which is not RTX... In the immediate past, GPUs were already doing this. Now they're just making use of hardware specific tasks on the GPU where before it was just software-based, calculated on the GPU.
So Terragen's Renderer, it's own thing, is aided by RTX platforms, but is not RTX, and even would obviosuly have fall-backs for no RTX cards (like Cycles).