Just as you said, normals. I only had trouble understanding the difference between what is meant by normals between all the softwares and how to effect them IN TG and the other soft.
In my case, using Maya & TG, all I had to do was like the quote from my link (last page), the effect was auto saved to the OBJ, which TG is now translating correctly on its own. Still not sure how to manually do anything with normals, or why we can not use normal maps in TG, or what the difference between normal maps and normals like we were talking about here are... But I can live with my ignorance for the moment.
Here is the render showing the change in TG: